2026–27 season · Western Australia

Independent wool market intelligence for WA growers.

Western Indicator, 19.0µ fleece — five seasons
c/kg clean · AWEX sold · illustrative
0Today F04/26
0Last season
0Change
19.0µ WA indicator5-yr average
Commission on your sale0%
Annual fee structureFlat
Years in ag and woolSince 17
ClientsWA growers

What HMI does

Over a decade of market analysis, turned into advice with no commissions and no conflicts behind it. One flat annual fee, paid up front.

All services
01

Market reporting

All programs

What the market did, what it means for your type, and where it is heading. Weekly through the WA selling season, monthly across the global picture.

02

Clip analysis

Clip Advisory · Wool Program

Reading current and sold data to work out what a clip is genuinely worth — before it goes to sale, and after the hammer falls.

03

Reserves and timing

Wool Program

A reserve you can defend and a straight call on whether to sell or hold, every sale. No commission rides on the answer.

04

Planning and review

Clip Advisory · Wool Program

A plan before the season, a check on how it is tracking through it, and an honest account of the result at the end.

05

Certification management

Per grower

Certification handled end to end for WA growers. Independent, no brokerage interest.

Clip analysis

What is your clip worth today?

Every lot valued at the most recent completed sale against actual AWEX sold results, then set beside what it achieved.

Last season (achieved)0c/kg clean1,268 c/kg greasy · 89th 5-yr percentile
Today's market (F04/26 basis)0c/kg clean1,338 c/kg greasy · 92nd 5-yr percentile
Forward (19µ Oct–Dec 26 bid)0c/kg clean1,232 c/kg greasy · 88th 5-yr percentile

Gross proceeds by sale — achieved vs today's value

AchievedToday's valueChange
$107k
$129k
$3k
$3k
$406k
$454k
$170k
$178k
$83k
$74k
$28k
$23k
$104k
$91k
F13+21%F140%F23+12%R33+5%F42-11%F44-18%F52-12%

Figures shown are illustrative, drawn from a sample HMI clip report. Indicative only, not an offer.

Certification

Certified wool currently attracts a premium over comparable uncertified types.

Whether certification pays on your clip depends on your type and your buyers. That assessment comes first, so you can make an informed decision.

Assessment · Audit · Annual maintenance — included in the Wool Program tier

Where independent advice counts

One clip sold at the wrong time can cost more than a decade of advice.

One clip sold at the right time, again and again, can transform an operation.

A year on any HMI program costs less than most growers already pay in selling charges over a season. It is also the only fee in the chain that does not move with the sale.

100% fixedFlat ratePaid up front

Programs

Annual programs

Most growers start on Clip Advisory. Independent eyes on every lot you sell.

Compare the programs
What you receive
Market IntelligenceThe reports, without the one-on-one work.
Most start hereClip AdvisoryReports, plus your clip reviewed and someone to call all season.
Wool ProgramEvery lot, every sale, with certification managed.
Weekly WA market report
Monthly global market report
Monthly one-on-one review
Quarterly performance review
Annual season review
Pre-sale and post-sale clip analysis
Phone and email access all season
Lot-by-lot appraisal, every sale
Reserve recommendations
Sell or hold calls, every sale
Priority access in selling weeks
Season plan and wrap-up
Certification management (per grower)
Annual investment (excl GST)
On applicationEnquire
On applicationEnquire
On applicationEnquire

Planning figures current at publication; not a quote.

Behind HMI

“I don’t charge a fee on the outcome of a sale, guaranteeing truly unbiased market advice.”
Justin Haydock · Principal · WA
About Justin

Getting started

Four steps into a season

01

Start with your last clip

We go through last season’s results properly. No charge for that conversation.

02

Choose your program

One flat annual fee, paid up front. Nothing riding on what you sell for.

03

Sell through the season

Reports, appraisals and a straight call on reserves and timing, sale by sale.

04

Review the result

Sold analysis against the market, then a plan for the season ahead.

From the desk

See all reports
25 Jun 2026Fleece eases on a heavier offeringWeekly WA market report−14c 30 Jun 2026China steady, Europe softer into the recessMonthly global report+22c 12 Jun 2026What the certified premium looked like this seasonSold analysis+38c

Report titles and figures shown here are illustrative.

Straight answers

More questions

Do you sell my wool?

No. HMI has no brokerage interest and takes no part in the sale. You keep your broker and your existing selling arrangements.

How is the advice independent?

There is no commission and no fee on the outcome of a sale. One flat annual fee, paid up front, is the whole arrangement.

Which program should I start on?

Most growers start on Clip Advisory. If you want a call on every lot and certification managed, that is the Wool Program.

Start with your last clip.

I’ll go through last season’s clip results with you properly. No charge for that conversation. From there you can decide whether HMI is a fit for you.

First conversation · No charge

Book a call with Justin

Bring last season's clip results. Thirty minutes, no obligation, and you'll know whether HMI is a fit.

Book a call