About · Justin Haydock · Principal · Western Australia
An independent wool market intelligence and advisory business, based in Western Australia, working for one party only: WA wool growers.
Why HMI exists
Sitting at the kitchen table with dozens of WA growers over the past 10 years, I kept hearing the same question: was that a fair result, and how would I know? Nobody in the room was being paid to answer it straight.
That is why HMI exists. Over a decade of market analysis, turned into advice with no commissions and no conflicts behind it, for one flat annual fee paid up front.
My entire working career has been in ag and wool, starting as a trainee stock agent at 17. Along the way I became fascinated in the numbers behind the market, and went and learned how to work with them properly. That is the job now: reading current and sold data, working out what a clip is genuinely worth, and giving wool growers impartial advice backed by data-driven evidence. I earn nothing on the sale, so I have no reason to tell them anything else.
Track record
What I bring to your clip
How HMI works
Expert eyes and analysis across wool decisions that matter to you.
So you know exactly what your wool is worth before it sells.
Identify the actual premiums and discounts on your clip, and what drives them.
Preparation, reserves, and timing advice to secure you the best possible result.
I’ll go through last season’s clip results with you properly. No charge for that conversation. From there you can decide whether HMI is a fit for you.
First conversation · No charge
Bring last season's clip results. Thirty minutes, no obligation, and you'll know whether HMI is a fit.
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